Stateside Brands is a rapidly growing spirits company dedicated to producing premium-quality beverages– Surfside Iced Teas and Lemonades, Stateside Sodas, Super Lyte Sports Drinks, and Stateside Vodka. With a focus on innovation and quality, we take pride in our diverse portfolio of products that reflect our commitment to excellence.
Job Summary
Reporting to the Senior Director of Trade Marketing, the Customer Marketing Manager (CMM) is responsible for developing and executing customer-specific marketing strategies and programs that accelerate growth across Stateside’s on-premise and off-premise chain accounts. Serving as a strategic partner to Chain Sales, Trade Marketing, Brand Marketing, and distributor teams, the CMM translates customer insights, brand priorities, and commercial objectives into compelling programs that drive distribution, trial, velocity, and long-term customer growth.
The CMM serves as the dedicated subject matter expert for assigned chain accounts, building deep customer knowledge, strengthening key relationships, and ensuring Stateside delivers differentiated, high-impact marketing support aligned with each customer's business objectives. This role will facilitate the development and execution of account-specific programs while coordinating cross-functional resources to maximize the performance of Stateside's growing brand portfolio and innovation pipeline.
This position is hybrid, onsite 4 days per week, based out of our Philadelphia headquarters.
Key Responsibilities
- Serve as the primary marketing partner for assigned chain accounts, supporting customer growth and business objectives.
- Build strong relationships with customers, distributors, and internal stakeholders to drive collaboration and long-term success.
- Develop and execute customer-specific marketing strategies, programs, and activation plans aligned with brand and commercial priorities.
- Support the continued growth of the Customer Marketing function, with the anticipated management of at least one direct report.
- Translate customer insights, shopper behavior, and market trends into initiatives that drive distribution, trial, velocity, and innovation.
- Lead the creation of customer presentations, selling materials, and strategic recommendations that support business development efforts.
- Manage the planning, coordination, and execution of promotional, experiential, and retail marketing programs.
- Partner cross-functionally with Sales, Trade Marketing, Brand Marketing, and distributor teams to ensure effective program delivery and execution.
- Support customer planning meetings, business reviews, trade shows, and other key selling opportunities.
- Monitor customer performance, competitive activity, and market opportunities to inform strategy and identify growth opportunities.
- Measure program effectiveness through sales, distribution, shopper, and scan data, providing actionable recommendations for optimization.
- Drive continuous improvement through performance analysis, best-practice sharing, and process enhancements.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- 4+ years of experience in customer marketing, trade marketing, shopper marketing, chain account marketing, or a related field.
- Experience supporting chain accounts within the alcoholic beverage, CPG, retail, or hospitality industries preferred.
- Proven ability to leverage customer and shopper insights to develop marketing strategies that drive growth.
- Strong project management, analytical, and presentation skills, with experience interpreting sales and market data.
- Demonstrated leadership, mentoring, or project leadership experience with the ability to grow into formal people management responsibilities.
- Excellent communication, relationship-building, and cross-functional collaboration skills.
- Ability to manage multiple priorities and deliver results in a fast-paced, evolving environment.
- Strong attention to detail, organizational skills, and commitment to operational excellence.
Compensation
- Estimated Base Salary Range: $120,000-$140,000 USD.
- Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications.
- The salary range refers to base salary only and is not inclusive of the total compensation package.
Stateside Brands is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law. Stateside Brands is also a military-friendly company and values military community talent, including veterans, National Guard and Reserve members, and military spouses.
